Ray KauppMaster of Business Administration (M.B.A.) · Doctor of Education (Ed.D.)

Ray Kaupp has had two careers, and the second one is built out of the first. He spent roughly twenty years in Silicon Valley marketing and general management: Metaphor Computer Systems, then five years at Apple running affinity marketing for a worldwide network of more than 2,000 user groups, then his own direct-marketing company, UGC, which he founded, ran to thirteen consecutive profitable quarters and $10.6 million in sales, and sold. He was one of three people who built Digital Impact from founding to an IPO, and he later ran marketing at BroadWare Technologies, the low-latency video platform Cisco eventually bought.

He moved into education in the mid-2000s and stayed. At Cabrillo College he was a tenured business instructor, ran Workforce Development 2.0 across Santa Cruz County, and was the founding executive director of the Santa Cruz County College Commitment, a countywide collaborative answering to every K-12 superintendent in the county plus UCSC, CSUMB, and the college president. He went on to workforce leadership at the San Mateo County and Foothill–De Anza districts, and to the Foundation for California Community Colleges as executive director of the advance team that stood up the California Online Community College.

Along the way he taught quantitative research methods and leadership in San Francisco State's own doctoral program in educational leadership, and from 2019 he worked with Bay Area employers and all 28 regional community colleges on employer engagement. He is a principal at Eleven Tenths, a national workforce consultancy that connects employers facing worker shortages with learners on misaligned pathways.

• Eleven TenthsPrincipal. Strategy and partnerships for workforce and higher-education clients.
  Present
• Cabrillo CollegeRegional Director of Employer Engagement, Bay Area Community College Consortium. Worked with Bay Area employers on their technology workforce needs and with the region's 28 community colleges on the programs that meet them.
  2019–2025
• Foundation for California Community CollegesExecutive Director, California Online Community College Partnerships. Member of the advance team that established the new online college.
  2018–2019
• Foothill–De Anza Community College DistrictAssociate Vice President, Workforce and Career Education. Apprenticeships, community and contract education, and workforce development; later reassigned full time to the California Online Community College.
  2017–2018
• San Mateo County Community College DistrictDirector of Workforce Development, interim and grant-funded. Planned and delivered Strong Workforce programs; seconded to the CCC Chancellor's Office for early planning on the online college.
  2017
• San Francisco State UniversityAdjunct Professor from 2016. Taught EDDL 931, Quantitative Research Methods, and EDDL 911, Leadership, in the Educational Leadership doctoral program.
  2016
• Cabrillo CollegeExecutive Director, Santa Cruz County College Commitment (S4C); Director, Workforce Development 2.0; tenured Business Instructor in Introduction to Business, Marketing, and Business Statistics.
  2005–2016
• Mission CollegeAdjunct Business Instructor. Introduction to Business, Marketing, and Business Communications.
  2005–2007
• SeniorNetDirector of Finance and Operations for the national nonprofit running more than 130 computer learning centers for older adults.
  2004–2007

• BroadWare TechnologiesVice President of Marketing. Repositioned and rebranded the low-latency video platform later acquired by Cisco Systems, ahead of a $6 million round.
  2001–2003
• Independent ConsultantContract President and COO at GotSavings; contract VP Marketing at Netline.
  2000
• Digital ImpactVice President of Marketing and Business Development. One of the three-person team that took the company from founding to more than 300 employees and a 1999 IPO.
  1998–2000
• UGCFounder, President and CEO. Built the direct-marketing and catalog company to thirteen consecutive profitable quarters and $10.6 million in sales before its acquisition.
  1993–1997
• AppleAffinity Marketing Manager, leading a worldwide network of more than 2,000 authorized user groups and professional associations; earlier, Large Business Marketing Manager and Marketing Information Systems Manager.
  1988–1993
• Metaphor Computer SystemsInternational Marketing Manager, establishing the UK subsidiary; Sector Marketing Manager, creating the Brand Builder package used at Carnation, Clorox, and Procter & Gamble.
  1984–1988

• Doctor of Education, Educational LeadershipSan Francisco State University

  2011

  Dissertation: The gap between Latino and White student achievement in online classes.

• Master of Business AdministrationUniversity of California, Berkeley. Emphasis in marketing.

  1984
• Bachelor of Science, Business AdministrationSan Diego State University. Emphasis in marketing, distinction in major.

  1980
• General education courseworkMesa Community College, San Diego

  1970s

A sample of the work that has drawn on the research, including the standard text on community college reform.

• Bailey, T. R., Jaggars, S. S., & Jenkins, D. (2015). Redesigning America's Community Colleges. Harvard University Press.
• Xu, D., & Jaggars, S. S. (2013). The impact of online learning on students' course outcomes: evidence from a large community and technical college system. Economics of Education Review, 37, 46–57.
• Jaggars, S. S. (2014). Choosing between online and face-to-face courses: community college student voices. American Journal of Distance Education, 28(1), 27–38.
• Xu, D., & Jaggars, S. S. (2014). Performance gaps between online and face-to-face courses: differences across types of students and academic subject areas. The Journal of Higher Education, 85(5), 633–659.
• Firmin, R., Schiorring, E., Whitmer, J., Willett, T., Collins, E. D., & Sujitparapitaya, S. (2014). Case study: using MOOCs for conventional college coursework. Distance Education, 35(2), 178–201.
• Jaggars, S. S. (2014). Democratization of education for whom? Online learning and educational equity. Diversity and Democracy, 17(1).
• Wolff, B. G., Wood-Kustanowitz, A. M., & Ashkenazi, J. M. (2014). Student performance at a community college: mode of delivery, employment, and academic skills as predictors of success. Journal of Online Learning and Teaching, 10(2), 166.
• Wladis, C., Hachey, A. C., & Conway, K. (2015). Which STEM majors enroll in online courses, and why should we care? Computers & Education, 87, 285–308.
• Jaggars, S. S., & Xu, D. (2016). How do online course design features influence student performance? Computers & Education, 95, 270–284.
• Lawrence, S. E. (2013). What is higher education's role when anyone can learn on the internet? International HETL Review, 3.

Before Eleven Tenths, before Cabrillo, Ray co-hosted UGTV, a user-group television show taped in the Apple community's mid-1990s heyday. The original tapes sat in storage for thirty years and are now being restored and released segment by segment.

• Equity issues in online education Panel at the Online Teaching Conference, covering equity in online delivery including CTE degrees and certificates. Spring 2017
• The Latino–White gap in online classes RP Group Student Success Conference, San Francisco, presenting the dissertation research. Follow-up invitations and presentations at Diablo Valley College, De Anza College, Foothill College, and Allan Hancock College. Fall 2011

• SeniorNetBoard Chair and Board Member, 1994–2000. Set strategic direction for the nonprofit's 130-plus learning centers across 32 states, served as acting executive director, and negotiated the equity position in Third Age Media that later returned $300,000 to the organization.
• Cabrillo College FoundationMember, President's Circle.
• Scotts Valley Unified School DistrictParticipant, Strategic Planning Team.
• Pajaro Valley Unified School DistrictMember, CTE Advisory Committee, advising the Assistant Superintendent for Secondary Education on career and technical education offerings.
• Santa Cruz Chamber of CommerceMember, San Luis Obispo Leadership Team Visit.
• Work4Youth.orgMember, Steering Committee for this program serving at-risk youth.

• ConsultancyEleven Tenths ↗︎
• ProfileLinkedIn ↗︎